The CX Leader Podcast

Don’t Forget the Customer in Your Customer Journey Map

Release Date: August 9, 2019 • Episode #79

Creating a meaningful journey map can be a lengthy and expensive process and it’s tempting to cut corners. Steve’s guest Jim Tincher, founder and mapper-in-chief of Heart of the Customer and co-author of “How Hard is it to Be Your Customer”, explains why hastily created journey maps can give you a false picture of your customers.

Tags: Jim Tincher author Steve Walker book journey map cutting corners

After 332 episodes, we have decided to step away from the microphones and stop production of The CX Leader Podcast. As many companies do, we have shifted our marketing strategy and are focusing resources on other activities.

Thank you to all our fantastic guests and devoted listeners for almost seven years of excellent thought leadership in customer experience and experience management. We will continue to host our previous episodes so you can enjoy all the great advice we've heard over the years.