The CX Leader Podcast

So you have a journey map… what now?

Release Date: July 10, 2018 • Episode #27

Customer journey maps are an excellent resource for companies to refine their CX initiatives, but companies often leave them on the shelf to collect dust. In the third of our series on avoiding the detours that can prevent your journey maps from going the distance, Steve welcomes back CX expert Allison Grayson, a vice president at Walker, to discuss how companies can activate their journey map, taking full advantage of their value.

Tags: Steve Walker Allison Grayson journey mapping

After 332 episodes, we have decided to step away from the microphones and stop production of The CX Leader Podcast. As many companies do, we have shifted our marketing strategy and are focusing resources on other activities.

Thank you to all our fantastic guests and devoted listeners for almost seven years of excellent thought leadership in customer experience and experience management. We will continue to host our previous episodes so you can enjoy all the great advice we've heard over the years.