Think of some of the best experiences you have had as a customer. What made it great? Did you feel like the experience matched the company’s identity? Did any of it feel like it wasn’t meeting the company’s brand promise? Great experiences are consistent: you know what to expect when you interact with an organization that reflects their brand through their CX efforts. Host Sara Walker welcomes Chelsea Reynolds, marketing manager for YuMOVE, for a discussion on keeping experiences consistent with your organization's brand.
A resource for customer experience (CX) and experience management (XM) professionals. 
Episodes tagged “consistent experience”
If you’re a CX pro for small or medium size company, you already know the challenges in designing and delivering the best possible experience for your customers. But what about companies that have multiple locations? What about a company like Starbucks which has over 33 thousand locations? How do they deliver such a consistent experience across so many countries and cultures? Host Steve Walker welcomes Jim Hardeman, chief marketing officer and chief product evangelist for CMX, for a discussion on how larger companies create consistent experiences across multiple locations.