It's no secret that most companies have different groups of customers with differing needs. And we, as CX leaders, naturally need to able to adapt our programs to account for those differences. Depending on your company, differences between your customer segments might be small. But for businesses where each segment’s needs are vastly different, more complex experience strategies might be necessary. So how does a CX pro design and execute for different customer segments? Host Steve Walker welcomes Leigh Redington, general manager at the Potawatomi Carter Casino and Hotel in Wabeno, Wisconsin, for a discussion on designing experiences for various customer segments.
A resource for customer experience (CX) and experience management (XM) professionals. 
