A resource for customer experience (CX) and experience management (XM) professionals.
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Episodes tagged “data”

Don’t just use your gut

Don’t just use your gut

Released: June 21, 2019 • Episode #73

For a discussion on how to move a not-for-profit organization from making decisions based on gut instinct to utilizing customer feedback, Steve welcomes Andrea Krohnberg, senior director of customer experience at the YMCA Twin Cities in Minneapolis. They discuss how she led the effort to make customer insights and data a key decision-making driver in the organization and how it improved their CX efforts.

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The Pitfalls of Tech

The Pitfalls of Tech

Released: September 4, 2018 • Episode #35

CX pros and business leaders rely on technology to provide the data and analysis of customer feedback, but it’s too easy to get stuck in the mud. Steve welcomes Walker technology experts Ryne Fanning and Rich Boits to the podcast for a discussion on how to avoid common mistakes when planning your technology strategy.

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