Starting a CX program in any organization can be difficult. And one of the more challenging aspects of spinning up a new program is getting your company – especially leadership – to make it a priority. And to make things even more complicated: what areas of customer experience do you prioritize? Do you start with surveys? Closed loop feedback? Journey mapping? Host Steve Walker welcomes Adam Shapourian, associate vice president of experience at United Educators, for a discussion on how to determine your customer experience priorities.
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Closed-loop feedback is not a foreign subject on this podcast; we’ve covered it many times before and you can find those episodes on our website, cxleaderpodcast.com. But in this episode we look at a company that services a complicated insurance market, and how implementing a closed-loop follow-up early in the company’s life has impacted their growth. Host Steve Walker welcomes Stephanie-Marie Sullivan, a customer experience manager, and Kevin McEnery, AVP of customer experience at SageSure, a company that specializes in solving the complex insurance needs of homeowners and small businesses in challenged markets.
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