Most customer experience pros know about transactional and relational surveys, but did you know there's a third kind of survey you may need to use? Add the confusion of which surveys are best sent often or once a year, versus how long they should be, it can get frustrating for you - or your customer - on deciding what survey to use when. Walker expert Heather Koiro clears up the "survey confusion" with her Quick Tip Minicast!
A resource for customer experience (CX) and experience management (XM) professionals. 
Episodes tagged “minicast”
Companies often struggle with knowing their customer's needs and why they actually stay customers. Are they happy? Are they looking elsewhere for their needs? Why are they not happy? Segmenting these customers into a loyalty scale is common, but not necessarily actionable. On this episode of The CX Leader Quick Tips Minicast, Michelle Buretta, a vice president at Walker, shares how the Walker Loyalty Matrix™ provides businesses with a practical means to leverage the voice of the customer for improved business performance.
Respondents to your surveys are like notes in a symphony of data: if the right notes are played, you have a musical masterpiece. But if some are playing wrong notes, a dissonant chaos of sound can confuse the listeners. In the inaugural edition of The CX Leader Quick Tips Minicast, Walker expert Tanner Smith discusses how CX experts can make certain they're playing the right notes so they have clear insights into their customers.